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How a Business Blog Can Make You Believable

Published Wednesday, December 3, 2008 by bloggerblognet83280 | E-mail this post

In marketing, being believable goes a long way toward being successful. This is especially true in the post-Enron / post-mortgage-crisis world of corporate misdeeds -- a world where consumers are increasingly skeptical toward businesses.

When people trust you, they are much more inclined to purchase your products or services, and to recommend you to others. This is where the business blog comes into the picture. By blogging on a regular basis, and by sharing quality information that demonstrates your expertise on a subject, your "trust meter" will go up in the eyes of your audience.

Trust, in turn, can lead to more customers, more sales, and a greater level of business success. So it's something worth pursuing, right?

How Blogs Encourage Trust

Let me give you a real-life example of what I'm talking about here. About once a week, a total stranger will call or email me about my Internet marketing services. In most cases, the person has been reading one of my blogs for some time, and they being the conversation with something like this:

"You know, I've been keeping up with your blog for some time, and I really enjoy it. I wanted to ask you about the services you provide..."

This may seem like a casual way to begin a conversation, but it's actually quite revealing. Each time somebody says this, it reinforces the idea that my blog is building trust among readers. In other words, it makes them believe what I have to say. You can do this same for your own business, and you will benefit greatly from it. It's one of the many reasons I recommend blogging to my clients.

Changing the Mindset

To fully understand the mindset here, let's compare this type of conversation with more invasive "in your face" marketing techniques. Let's say you send a marketing email or letter to a total stranger (or call them on the phone) to offer your product / services. That person will not know anything about you, so their guard will go up right away. They will distrust you from the start. Going from that kind of mindset to a sale is a tough hill to climb.

Now compare the "total stranger" approach to the blog marketing strategy I've explained above. For one thing, it turns the tables around in your favor. Instead of contacting people, they are contacting you. They also come into that conversation with a certain level of trust, because they've read enough of your blog to realize you know what you're talking about.

Business blogging can make you more believable as both a person and a professional. If you publish useful information consistently over a period of time, it will showcase your knowledge, your dedication, and even your personality.

Most people disbelieve marketing messages from the start. We've been lied to for too long and from too many companies about their products and services. But ... people will be much more inclined to trust a candid, sincere and prolonged conversation. And that's what a blog can help you achieve.

Brandon Cornett is a real estate blog specialist and the publisher of several business-related websites. Learn more or contact the author by visiting http://www.armingyourfarming.com

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How a Business Blog Can Make You Believable

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Blogger BlogNet40992: How a Business Blog Can Make You Believable

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