Blogger BlogNet40992

Can Blogging Really Boost Your Party Plan Business?

0 comments Published Tuesday, December 16, 2008 by bloggerblognet83280.

There has been a lot of talk lately about whether building a blog can really help boost your party plan business and find more customers and bookings for you.

The simple answer is it can, but only if you have set it up in a way that fully markets you and your business to the best of your potential.

So how should you set up your blog to build your party plan business?

You need to take some time to try and understand what potential customers would be looking for before they have decided to purchase. While it can be good to get customers when they are ripe to buy with credit card in hand, in reality this doesn't happen until you establish yourself first.

Therefore you need to target people who would be interested in your products but are not actually seeking them. Instead they are seeking advice or information on the benefits of what your product can do.

For example, there would only be a small group of people looking for a particular brand of eye cream but there would be thousands upon thousands of people looking for ways to reduce wrinkles or get rid of puffy eyes.

So to effectively market to these potential customers you need to give them information on how to achieve what they want in your blog.

Each blog post should be relevant to one customer concern. So you could have a blog post on reducing bags under the eyes, other on choosing the right blush for your skin type, and yet another on why to use a toner and what it actually does.

By providing this information you are then in a great position to offer recommendations based on your advice.

It is very important that you provide good advice and not just try and sell to them first up. A good ratio is around 80% good advice and information and only 20% marketing.

For the best way to set up your party plan business blog visit Party Marketing Success.

Tracey has been using a blog to promote her direct sales business with great success. http://www.partymarketingsuccess.com/

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Blogger BlogNet40992: Dec 16, 2008

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Blogger BlogNet40992

Can Blogging Really Boost Your Party Plan Business?

Blogger BlogNet40992: Dec 16, 2008

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